There are two shopping centres in Poland that come under the brand name of Klif, in Gdynia and Warsaw. In 2006 these shopping centres were added to the portfolio of a new owner. Since that time, Klif Gdynia has been expanded, Klif Warszawa refurbished, and the offer of both shopping centres has been enriched by many world-renowned luxurious brands.

To capitalize on the niche, but lucrative market of luxury goods, a new image had to be developed for the Klif brand. This carried the necessity of creating a new system of identification and style for the brand, which would reflect its unique highest quality offer.

A starting point in the process of creating the new Klif brand image was an analysis of the world of luxury goods and chosen design trends. On the basis of this analysis, Dragon Rouge specialists have created a logo in the form of a calligraphic, hand-written signature. The logo reflects both the prestige and uniqueness of the offer, as well as, the brand’s personal commitment, which is to be associated with the highest quality of products and services. Also for these reasons, the colour maroon was chosen to be the dominant colour of the brand’s new world, emphasising the exclusive, sublime, and timeless character of Klif. An entire visual identification system was also created, starting with typography, and ending on photographic style.
The design was subjected to qualitative research, the results of which proved that the new logo expresses Klif’s new personality and values perfectly.
The new identity was presented at the beginning of May 2009.